If you have spent any time with me at all, you know that MISinformation (information that is inaccurate, but not necessarily malicious) and DISinformation (information that is false and deliberately misleading) are two of my greatest pet peeves. The more time I spend out in Curly World these days, the more I see product manufacturers and social media influencers and vloggers/bloggers, etc. use misinformation, disinformation and crappy marketing tactics to make money off the curly hair community without much benefit to us. It drives me absolutely nuts. Starting next week then, we are going to be offering a $25 hair analysis report for sale. While it will not tell you what your own personal texture and porosity and elasticity is (like you can find out with our remote hair analysis service), it will teach you how to figure them out on your own. You don't need to spend $100 just so someone who isn't even a hairdresser can offer you some fancy "micron measurement report" that really doesn't mean that much. Also, ask yourself this: How many times have you bought a product “for curly hair” based on the marketing description on the bottle or based on what a social media influencer or product manufacturer has told you, only to throw it under your bathroom sink after one or maybe two uses, because it is just one more epic product fail in a long line of product fails? Yeah, that's what I thought. Trust us, you are more than capable of doing this on your own. Our report, which is about 20 pages long, will teach you how to figure out your hair's REAL texture, porosity and elasticity yourself without falling prey to "junk science" misinformation ("float test," anyone?). It will explain what each of those hair characteristics means and why each is important to know when taking care of your curly hair. It will give you some insight into the sites that proclaim a product "Curly Girl-friendly" or not — and why those sites aren't exactly the most forthcoming. There is a lot of information on product ingredients, product types, weather, recommended products, and an outline on the basic steps to doing the "Curly Girl Method." As usual, all the hair cosmetology information we teach stems from the Milady Standard Cosmetology textbook, which is used to teach new hairdressers everything they need to know to pass their state board licensing exams. No marketing stardust here. I am hoping to have this live and available in the next couple of days, so stay tuned! We are going to consider ourselves the Snopes of curly hair care from now on, my friends, and teach curly girls everywhere what is real and true and accurate so we are never fooled by marketing games again.
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