Busting the Beauty Industry - Introduction
Since 2007, I’ve owned Live Curly Live Free, a salon dedicated to educating the women who live under a head of naturally curly hair. I teach and advise women from all over the world on how best to care for their curly hair, and Live Curly Live Free has made quite a name for itself. I’ve had the privilege of providing assistance to many curly-haired women, the countless clients who have become friends and sisters. These women travel great distances to put their curls in my hands, and I take the health of their hair seriously.
Over the years, no matter what type of curly hair has sat in my chair, no matter its story or the journey, one common theme has emerged — frustration. Women feel helpless when facing the ubiquitous “hair product graveyard” we all manage to collect at one time or another. You know, that collection of shampoos, conditioners and styling products you’ve purchased over the years, the products hiding under the bathroom sink or in the bathroom closet. They just didn’t work for you, but can’t throw them out because you spent $10, $20 or even more than $40 on a single product. Throwing them out seems wasteful. If you are like I was, you had, at a minimum, a couple hundred dollars’ worth of stuff under there at any given time.
And that's just the potions under there currently, right? How much money have
you spent over the years on products that promised you shiny,sleek, silky, moisturized, volumized, healthy, manageable, frizz-free hair, but only gave you more of the same dry, broken, frizzy, unkempt mess? I shudder to think how much I’ve spent on product, because I would probably bawl a bucket of tears, but I would bet it is well into thousands of dollars.
Do a Google search for “hair product graveyard” and you’ll see you aren’t alone. What frustrates consumers most is the lack of information (aside, of course, from the marketing surrounding the products) to guide them on how to pick an appropriate product for their particular hair type.
The marketing, of course, exists to sell you product; the marketing is intended to put money in the pockets of the manufacturers, not to solve your hair health issues or help you learn how to pick the most appropriate product for your hair type.
I wrote my first book, Live Curly, Live Free: Unlocking the Secrets Behind the World of Beautiful Curly Hair, in 2009 and received an overwhelming amount of positive feedback on how helpful and easy to understand it was. While Live Curly, Live Free addressed the importance of picking products on a product ingredient level and how to do so, I didn’t go in depth into the whole hair product beauty industry marketing game and how to avoid its traps. Busting the Beauty Industry: How to Turn Your Hair Product Graveyard Into a Hair Product Arsenal will take you into that level of detail and ensure that you never, ever waste a single dollar of your hard-earned money on products full of empty promises and misleading marketing campaigns ever again.
Clean out all that crap from under your sink and let’s get started!
Busting the Beauty Industry: How to Turn Your Hair Product Graveyard Into a Hair Product Arsenal
By: Anderson Taylor, Tiffany
Publication Date: November 25, 2015
AVAILABLE NOVEMBER 25 AT AMAZON